Commercial Projects
JLR Vehicle Configurator — UX Architecture
Leading UX architecture for the Jaguar Land Rover vehicle configurator across 23 global markets — delivering research, wireframing, accessibility compliance, and Agile sprint delivery at Accenture.
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Marex — Digital Transformation
Designing a scalable design system, CMS architecture, and a modern financial web experience — unifying product, brand, and engineering into one cohesive ecosystem.
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Rains UK — Brand Direction & Digital Experience
Shaping a globally recognised outerwear brand's digital presence through UX strategy, advisory brand leadership, and a scalable Shopify Plus architecture as Head of Product Design.
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Abbott Lyon — Luxury Shopify Experience
Redesigning the core shopping and personalisation journey for one of the UK's fastest-growing luxury jewellery brands — unlocking a 40% increase in revenue per visit.
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Gitti Conscious Beauty
Transforming sustainability into an aspirational design language — making conscious beauty feel genuinely luxurious, not compromised.
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TRIBE ORGANIC
End-to-end brand identity, packaging, illustration, and a custom Shopify Plus build — delivered under real agency constraints with a homepage-first strategy.
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VACID — Streetwear Commerce
Reimagining a Germany-based streetwear brand's digital commerce through research-led UX strategy, mobile-first design, and conversion optimisation on Shopify.
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REN Skincare — E-commerce UX Redesign
A full bespoke redesign of renskincare.com — improving accessibility for the US market, streamlining the product-to-cart journey, and elevating the UX of a leading clean beauty brand.
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Aether — Future Wellness App
A speculative design exploration for a next-generation wellness and biometric tracking experience.
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Forma — Design System Exploration
A deep exploration of scalable design token architecture and component system philosophy.
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Vista — Location Discovery Platform
A concept for a contextual travel discovery experience that prioritises place-as-character over search-as-utility.
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Solstice — Circular Fashion Platform
A speculative commerce platform exploring circular economy UX for fashion — where resale and rental feel as premium as purchase.
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Arc — Financial Wellness Concept
A UX concept exploring how financial planning tools can reduce anxiety and build confidence rather than reinforce complexity.
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