May 12, 2026
How strategic UX design increases conversion rates — a practitioner's guide
After 12 years working on e-commerce products for brands like Rains, Abbott Lyon, and REN Skincare, I've developed a clear view of what separates average conversion rates from exceptional ones. It's rarely about adding more features — it's about removing friction in exactly the right places.
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April 26, 2026 · Design Systems
The key to designing scalable design systems — tokens, governance, and team alignment
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April 11, 2026 · E-commerce
5 UX mistakes that are costing e-commerce brands revenue right now
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March 25, 2026 · Product Design
Building trust through better user experiences — the psychology behind conversion
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February 20, 2026 · Mobile UX
Mobile-first vs mobile-only: designing for the way people actually shop
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February 5, 2026 · UX Research
The research methods I use most — and why most teams use too few
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January 17, 2026 · Shopify
Shopify Plus UX: what separates £1M brands from £50M brands in their digital experience
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January 3, 2026 · Design Systems
Why your design system is failing — and what to do about it
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