Strategic design that drives growth.

End-to-end product design for web and mobile applications — from early concept and research through to high-fidelity prototypes and developer-ready specifications. I work closely with product managers, engineers, and stakeholders to create experiences that are both intuitive for users and aligned with business goals.

Research-driven strategies that align user needs with business goals. Whether you need a full UX audit, a deep understanding of your users, or a roadmap for your digital product — I provide the strategic clarity needed to make confident design decisions.

Specialised e-commerce design for brands on Shopify and Shopify Plus. I understand the nuances of e-commerce conversion — from product discovery and filtering to checkout optimisation and post-purchase experiences. My work for brands like Rains, Abbott Lyon, and REN Skincare has consistently delivered measurable uplifts in conversion rates and revenue per visit.

Scalable design systems that create consistency, accelerate development, and enable teams to grow without sacrificing quality. From establishing foundations and component libraries to building governance processes that keep your system alive and evolving.

Fractional UX Director services for growing companies who need senior design leadership without a full-time hire. I help define design processes, build and mentor design teams, establish quality standards, and align design with business strategy.