UX Strategist & Senior Product Designer
Designing clarity in complex digital systems.
I partner with global brands and ambitious product teams to design experiences that are intuitive, commercially sharp, and built for lasting growth.
UX Strategist & Senior Product Designer
I partner with global brands and ambitious product teams to design experiences that are intuitive, commercially sharp, and built for lasting growth.
Selected Work
Automotive · Interaction Design · In-car UX
Turning a hidden in-car Memory feature into a meaningful user moment through research, problem reframing, and interaction design.
View case study →
Fashion · Shopify Plus · Brand Direction
Shaping a globally recognised outerwear brand's digital presence through UX strategy and a scalable Shopify Plus architecture.
View case study →My Approach
Research users, map journeys, and identify the opportunities that create real competitive advantage.
Translate insights into clear UX strategy, experience frameworks, and measurable design direction.
Create intuitive, accessible, and high-converting interfaces that solve real problems beautifully.
Test, measure, and iterate — ensuring the product continues to perform as users and markets evolve.
From validating an early idea and defining an MVP to designing, testing and launching a scalable digital product.
Research, journey mapping and strategic direction that connect customer needs, business goals and technical constraints.
Evidence-led commerce experiences that improve product discovery, customer confidence and conversion.
Scalable foundations that improve consistency, accessibility and delivery across products and teams.
Paria combines strategic thinking with exceptional design craft. She brings clarity to complexity and consistently elevates the product experience to a level that drives real commercial results.
Insights
Whether you're a founder building your first product or an established brand ready to elevate your digital experience — I'd love to help.
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